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Rainmatter Foundation: Living With…
Role:
Lead Scriptwriter and Concept Developer
Crafted narrative arcs for both films, and structured stories for emotional and educational impact.
Brief:
The campaign aimed to educate communities and the broader public about living alongside wildlife, while fostering empathy and conservation awareness.
Concept:
The films present real-life stories of humans coexisting with wildlife, emphasising awareness, caution, and mutual respect.
The storytelling is informative and empathetic, making conservation lessons accessible while highlighting the adaptability of people living alongside wildlife. The aim of the campaign is to show that coexistence is only possible when awareness and small interventions guide behaviour.
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