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Jeep: Mission One Earth
Role:
Lead Scriptwriter and Concept Developer
Developed narrative arcs, structured storytelling for emotional and educational impact, and ensured the films authentically represented community voices.
Brief:
To highlight Jeep’s Mission One Earth initiative by showcasing grassroots solutions to urgent environmental challenges. The films aimed to inspire audiences by telling stories of how local communities are tackling waste.
Concept:
The films combine visually striking landscapes and intimate personal accounts, positioning Jeep as an ally in amplifying grassroots environmental leadership. By tying local impact to a global mission, the series frames conservation not as charity, but as shared responsibility.
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