Flipkart wanted to highlight the contribution of its delivery executives (Wishmasters) and position them as the unsung heroes powering India’s e-commerce revolution. The challenge was to balance Flipkart’s focus on scale and efficiency with people and impact.

Concept:

The documentary-style film framed Wishmasters as the humanity in online shopping. Opening with everyday customer moments and then peeling back to the journey of the delivery partners. By spotlighting their  personal stories, the film transforms a logistical role into a tale of dignity and pride.​